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Most founders aim at a crowd and hit no one. Pick a wedge so narrow the right buyer feels it was built for them, then expand on your terms.
Turn the expertise you already have into one priced, packaged high-ticket offer, with the mechanism, delivery model, and risk reversal worked out.
Run fifteen customer conversations that tell you the truth, so you kill a doomed idea or commit to a real one before you spend a single dollar building it.
Run a webinar that teaches just enough to earn trust, then sells without the ick, and turns attendees into buyers on the live call and after it.
Turn one happy customer into a one-page case study that closes deals, then build the next one in 90 minutes using the same repeatable process.